Seekmi App: UX Analysis

Seekmi Logo

Introduction

Hi again. Lately, I’ve just started my intern in a financial application startup based in Bandung. Working in this startup environment makes me curious about how actually startups in my country, Indonesia, are doing right now. I wanna know how these other people that works and dedicates their life to build up technology implementation in Indonesia. So, I made this bookmarks board of startups in Indonesia first in order to acknowledge their existence (here’s the link: https://enboard.co/startupindoboardbynh). Then I plan to try those digital products and services one by one randomly and try to review it. I’m going to experience whether their website, mobile application, or anything else and try to find some design issues. For then, I think I’m gonna practicing my seeing capabilities as a designer. Because design is a problem solving method, right? Well, I just gonna call this activity as UX analysis although I think it’s not that thorough and it could be called design review or evaluation or anything else but I like to call it as it is haha. So, the first app that I analyze is called Seekmi. Enjoy!

About Seekmi

(based on the App Store description)

Seekmi is a service platform that will connect you with skilled technicians for your household or corporate needs. Competitive prices without sacrificing quality service.

Our services include: AC service/repair, laundry, cleaning service, handyman, plumbing, and electronic repairs.

Whether you are a busy young professional or a family who needs their laundry done, we will be able to serve you easy with just a click away.

Need a consistent and economically efficient way of getting your laundry or cleaning done? Get our subscription package which includes our top of the line laundry or cleaning services with bulk discounted prices.

* Our coverage area includes Jakarta, Tangerang, Bogor, Bekasi, and Depok.

Link: https://itunes.apple.com/id/app/seekmi/id1110672460?platform=iphone&preserveScrollPosition=true#platform/iphone

Seekmi App

Here’s some looks of Seekmi app. We can see that promotion layout on the upper side and of course the six main services that they give which is AC service/repair, laundry, cleaning service, handyman, plumbing, and electronic repairs.

Other notable features:
1. Subscription Packages
2. MiCredit
3. Referral Code
4. App language change
5. Help section

Design Issues

1. Front-End Development

There are several front-end issues found that displeasing this application use.

App header, although I think this is more of a compatibility issue with my phone
Customer Service section box put too low, you can scroll it and see the actual section box end
Services information put too low
just a little bit content crushing there

2. Promotion Error

There’s a promotion picture that when touched make the app error.

Blank screen error after touching a promotion picture (not all promotion pictures)

3. Update profile

Hey, what’s this button for? *touch it* *pop-up shows* What? But I do nothing. There’s no visual cues that the profile can be edited directly there, user doesn’t get the knowledge that they can or suppose to edit it by tapping on the profile information section view.

4. Progress/Archive

Well, I haven’t use the Seekmi services so you can’t see the on-going projects view. I just wonder is it really necessary to have these progress and archive section side by side. Do we really check the archive (projects history?) section that often? And they also has same one picture which a little bit confusing.

5. Password on Email

After creating my account, I receive a welcome email which is nice. But, wait, that’s not my password. Why do I receive that long combination of letters and numbers? What is that?

6. Click Here Button on Email

And what is this button supposed to mean? Why should I click it? Is this to authenticate my account? But they never said it.

7. Copywriting

Langsung saja nikmati layanan yang ada di Seekmi sekarang juga
1) a little miss, wont → won’t, 2) How to use miCredit ’?’

8. MiCredit Error

1) where’s my referral code? 2) the sharing function doesn’t work

9. Call Button

Do other people notice the difference between the call icon on the left one and the right one?

10. Help Pages

There’s a couple of help pages that only consist of 1 thing and you need to touch it to open it. It just adds a little more effort to read it.

Recommendations

  • Fix the front-end issues and little details that count (like copywriting) which doesn’t take much to tweak
  • Most of the problems are considered to be in functional level issues, so, better repair those functionalities and making sure all of them works especially before adding more features
  • Rethink about the email and user interaction especially on the first email

Notes

  • The device that I’m using for all testing is my phone which is iPhone 6s Plus

Related Links

Seek mi News

Thanks for reading! 🙂

Published by

tech.NH

apps • design • product • experience • technology

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